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Swiss Navy Reports Successful ANME Show

By on July 19, 2023

Pompano Beach, FL – M.D. Science Lab, makers of the iconic Swiss Navy brand, officially premiered their newest additions at the July 2023 Adult Novelty Manufacturers Expo (ANME) trade show this past week. Their new products were met with excitement and praise, and Swiss Navy’s streamlined booth was elegant and welcoming for buyers.

“Being able to connect with our customer-partners last week was incredible,” said Briana Watkins, ACS, Vice President of Sales and Marketing for M.D. Science Lab. “There’s nothing like being able to physically share our newest products with our favourite people. Many of our products involve taste and sensations that need to be experienced. I speak on behalf of our entire team when I share that this was truly our most successful ANME show yet!”

Swiss Navy premiered two new flavours of their bestselling Swiss Navy Deep Throat Fast Acting Oral Numbing Spray. Joining their original flavour of salted caramel, mango and chocolate mint will also now be available in a 2-ounce bottle size.  

“Both of our new Deep Throat flavours received glowing feedback,” said Watkins. “We’ve gotten so many requests to expand our flavor options and the new mango and chocolate mint flavors were the hit of the show.”

As always, Swiss Navy keeps their customer-partners in mind when creating new products and these recently premiered products were created with intent and thoughtfulness.

“It was also great to have our entire Swiss Navy sales team in attendance this year,” said Watkins. “We even had Kerrie McKinnon, our Australian rep, attend. This year’s ANME Show truly felt like a celebration.”

Swiss Navy’s team were also able to celebrate their SE Award win as Lubricant Company of the year.

After wrapping up ANME Show orders, Swiss Navy is thrilled to report record-setting order numbers. Much of this was attributed to the two new Deep Throat flavors already being in stock and ready to ship.

“Buyers were really excited about our new products and our entire Swiss Navy line up,” said Watkins. “Swiss Navy is known for creating the best lubricants on the market and we wanted to add products that reflected our quality and commitment – and to receive an award that honors our dedication, well, that is just icing on the top of a great show!”

www.swissnavy.com

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